The Client
Searchman helps app developers optimize thier apps for maximum visibility on the Apple and Google Play app stores.
The Project
Searchman was having a problem with user engagement and retention. Users reported that the site had good data, but often it was hard to find, and they wanted more flexibility.
Searchman helps app developers optimize thier apps for maximum visibility on the Apple and Google Play app stores.
The Project
Searchman was having a problem with user engagement and retention. Users reported that the site had good data, but often it was hard to find, and they wanted more flexibility.
Searchman tasked me to evaluate the current website and redesign from the ground up to make it beautiful, understandable, and fully responsive. Key metrics for success were increased user engagement, increased conversion from free user to paid user, connection of iTunes and Flurry Data.
What I did on the project
User experience, user flows, wireframes, high-fidelity mockups, Look and Feel, UX/UI support through development, email strategy
What I did on the project
User experience, user flows, wireframes, high-fidelity mockups, Look and Feel, UX/UI support through development, email strategy
Process
Research
The client had a lot of resources available for research, including a large file of all the aggregated feedback from site users. To this I added my own UX notes as well as items and features the client wanted to see in the redesign. From there, we evaluated each requested feature to see which were feasible, which were planned in future releases and which should be tabled for the time being.
Sitemap, Navigation and User Flows
Next, I built a sitemap and various user flows to reflect the features and elements included in the redesign per-page, as well as how the sitemap would change based on what sort of user is accessing the site. For example, a user that is logged in vs not logged in, or a user that has created an account but has not added thier own app.
Wireframes and High-Fidelity Mockups
Once sitemap, navigation and modules were nailed down, I made wireframes of each page and state to determine basic layout of the UI and elements on each page. From there we also made a high-fidelity mockup of each page for the developers. During this process we also defined the overall look and feel of the new site.
External marketing pages, branding, email strategy
Lastly I designed a simple set of external marketing pages, using Searchman's existing elements but restructuring them to be cleaner and more understandable. We also included a direct-search element on the homepage, so users can jump right in to looking at data.
I also provided design and UX advisory around email strategy and how best to include key data in daily and monthly email reports.
One of the user flows for the Searchman redesign. This shows the flow, pages and elements that a user would see if they had not yet registered for the site.
Wireframe of internal dashboard, including various states and modals. This wireframe also shows the overall navigation structure for the redesign.
High-fidelity mockup, with navigation, of the wireframe above.
